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Is your business really getting something out of its social media efforts? If it’s hard to tell, you’re not alone. According to the 2022 Sprout Social Index™, proving social media ROI was the second biggest challenge for social media teams.
So if you’re struggling with measuring social media ROI yourself, we get it. Measuring the return on metrics such as engagement rate or customer satisfaction often feels like a guessing game.
Besides, not everything you do on social media translates directly into dollars and cents.
Yet at the same time, businesses need to account for the time and resources that go into their social efforts. That’s why we put together this guide so you can assess social media ROI based on your unique online presence once and for all.
Additional resources for Social Media ROI
How to measure and communicate the value of social media beyond marketing
Mission critical: How to find the right social media management tools for nonprofits
How Atlassian uses Sprout to enhance social media ROI
Top 5 social media customer service tools for your brand
How to define an actionable social media ROI for your business
A beginner’s guide to social media for investor relations
The state of social media investment: Five key takeaways for European businesses