Sprout for Higher Education

Make your school a place to belong

Sprout equips higher ed marketers with the social media management tools they need to create memorable experiences for students at every stage.

Our Customers


Higher ed, higher expectations on social

Higher ed, higher expectations on social

Schools need to create a strong sense of community via social. And that requires marketers in education to wear many hats and tackle several specific challenges:

  • Presenting a unified brand story across numerous—often siloed—departments
  • Fostering relationships with a diverse audience throughout the student life cycle
  • Proving the ROI of social efforts that serve myriad goals and objectives


of students use social media to research colleges and universities.

Source: Converge Consulting


of students believe every college should have a social media presence.

Source: EAB research


of school officials can directly attribute increased enrollment to social strategy.

Source: Hanover Research

Ace your social strategy with Sprout

Our all-in-one social solution provides higher ed social marketers with the exact publishing, engagement and analytics tools they need to create meaningful connections with their students—from the moment they start their college search, until long after they’ve left campus.

Rally your teams

With a centralized platform and seamless workflows, creating and collaborating across departments is easier than ever before.

Explore Sprout Publishing
The University of North Dakota

119.6% YoY increase in total social impressions

I live and die by that [content] and calendar. I can see what everyone is doing and make sure all our departments are working together to publish relevant content.

Layne Pfliiger Social Media Manager at University of North Dakota

Learn More

Keep your door open

From applicant to alumni, staying connected is simple with Sprout’s relationship-building community management and “customer” care tools.

Reach out

Proactively engage prospects, students and alumni by monitoring relevant social conversations with Brand Keywords and hashtags.

Brand Keywords use custom Twitter searches to surface relevant social conversations right in the Smart Inbox.

Provide support

Never miss a message from applicants, students or parents looking for information with chatbot functionality and a unified Smart Inbox.

Get personal

Create real connection through personalized responses with access to conversation histories and relevant contact details.

Track reputation

Monitor campus chatter, manage crises and assess brand health with Message Tagging, Spike Alerts and social listening tools.


3,803% increase in engagement on Facebook, Instagram, Twitter and LinkedIn with Sprout

Customer service in higher ed is making sure your audience members feel heard and can see actual results...by making sure we’re taking note and making an effort to really provide support to our audience, we only strengthen our brand and community.

Erin Supinka Assistant Director of Digital Engagement at Dartmouth

Learn More

See how today’s colleges and universities collaborate across departments to create connection across campus--and beyond.

See how today’s colleges and universities collaborate across departments to create connection across campus--and beyond.

Play Video Play video:

Take a virtual tour

We look forward to showing you how our platform can help you unify your brand story, connect with your diverse audiences and drive measurable success on social.

Schedule a demo to:

  • Have a brief conversation to assess what Sprout can do to help your social strategy
  • Get a live product tour with insight into how to get the most benefit from Sprout
  • Discuss social KPIs to determine the best path forward for your school
  • See the power of our tools firsthand with no commitment required

Additional resources